ViewLa BBC filme aux Coteaux de Botrys


ViewNovembre ŕ Tawleh - Mar Mikhael - Beyrouth

Nous vous attendons les 4, 11, 18 et 25 novembre. Dégustation entre 13h00 et 16h00 avec promotion spéciale 20% d'escompte pour chaque bouteille de vin rouge achetée.

ViewDégustation et vente de vin

Foire de Noël 2010 au Stade Municipal Fouad Chehab Jounieh, de mardi 21 décembre à Jeudi 23 décembre entre 18h00 et 23h00.

ViewDégustation et vente de vin

Ne manquez pas le dégustation et vente de vin durant le bazar de Noël  "BEEZ" à la Crypte de l'Eglise Saint Joseph des Pères Jésuites à Beyrouth de dimanche 5 à mercredi 8 décembre de 17h00 à 22h00.

ViewA toast to Lebanese wine - NOW LEBANON

Quote" A toast to Lebanese wine

Aline Sara , October 31, 2010

Yvan Jobard is one of several French viticulturists to have come to Lebanon out of passion for wine. He befriended a Lebanese while working in his homeland and landed an opportunity in the Land of Cedars’ viticulture in 2004.

Six years later, he can not imagine leaving the home of the famous Temple of Bacchus.  He currently oversees production at Batroun’s the Coteaux de Botrys, one of Lebanon’s 33 commercial wineries. Though Lebanese wine is not very well known on the international market, it has an enormous potential, he says.

François-Eugène Brun  also saw glittering potenial  for the local wine industry and in 1868, the French railroad engineer founded Domaine des Tourelles, Lebanon’s first commercial producer, when he settled in Chtaura.  At present, the company exports an estimated 200,000 bottles per year, explains co-owner Emile Issa el-Khoury. It’s more of a niche market, he adds, noting the bulk of his production is exported to France, the UK, Canada and the US.

From Chtaura to Batroun, the Bekaa Valley to Jezzine, tiny little Lebanon is peppered with more wineries that one might think. Anyone who waltzed around during last week’s Vinifest could taste a wide range of Lebanese wines.  

The third installment of annual festivities took place at the Hippodrome de Beirut. From the industry’s pioneers like Ksara to the nascent Ixsir, passing through small family owned productions like Najm and uber chic, internationally known Chateau Musar, wine lovers and experts alike had both quantity and variety of aromas over which to toast.

Event organizer Eventions estimated that during Thursday’s launching alone, an estimated 4,000 guests trickled in with complimentary glass, ready for tasting, cheese, and live entertainment.

“We’ve only been getting positive feedback, and the event is taking on a national magnitude,” said one representative from Eventions.  “Every year, we like to include a special theme that helps develop the local wine scene,” she added. This year, the focus was on the concept of terroir, the French word used to describe the grape growing conditions of any given region. Hence, the festival area was divided into the Bekaa, Batroun, Bhamdoun, Jezzine, Kfardebian, and Keserouan. “Our ultimate goal is to make the festival international, like the one in Bordeaux,” which draws a crowd of around a million French and international visitors” she said.

Likewise, the Union Vinicole du Liban (UVL) a partner in the event, is focused on promoting Lebanon’s image as a global wine producer, states UVL’s Nada Richa. The organization recently launched a campaign in the UK, part of which includes the first international tasting of Lebanese wine in London next week. “People don’t associate Lebanon with wine yet, and we want to change that,” says Richa.

“Breaking into the UK is very challenging because it’s one of the most competitive world markets,” explains Lebanese wine enthusiast and author of the Wines of Lebanon Michael Karam. “Musar paved the way 30 years ago and now new labels like Massaya are carrying on the tradition.”

But Karam feels there is still work to be done  “Lebanese should be the sexiest wine in the world,” said the writer, whose latest book, Michael Karam’s Lebanese Wines 2011 was launched at the festival. “But when people think of Lebanon, they still think of street fighters with Kalashnikovs, because the country has yet to have created itself a wine identity in the international consciousness,” he says. “The quality is definitely comparable to that of New World producers like Chile, Argentina and South Africa.”

“We also need to break out of our comfort zone and sell to venues other than Lebanese cafes and restaurants abroad,” he adds. This is the typical Lebanese mistake, echoes Hady Kahale , general manager of Ixsir, whose wine hit the market last year. Inspired from the Arabic word elixir, “secret potion,” Kahale says the vision behind the wine is to cultivate grapes from all over the country and blend them into one unique concoction. Markets in Northern Europe and Japan, where they already have an opening through a partnership with CEO of Renault-Nissan Carlos Ghosn, are among their major targets.

For Lebanese lawyer, Elie Klimos, a regular at the annual Vinifest, Lebanese wine has a special value: “It is in the Bible, it was served during the last supper, it is even a tradition for Maronite monks,” who under the name Adyar have produced Lebanon’s first certified organic wines. “I am a wine lover, especially for Lebanese wine, because it has a historical dimension and dates back to the Phoenicians,” one of the oldest ancient cultures to have impacted the history of wine. "unquote

ViewEvénement au Buddha Bar

Prince Blanc 2009, notre vin blanc sera servi au Buddha Bar pour le lancement des parfums  Carolina Herrera

ViewPrix d'appréciation du Public / HORECA 2010

Avril 2010, durant HORECA - BIEL à Beyrouth, le vin blanc "Marsanne & Chardonnay 2008" a gagné le premier prix d'appréciation du public

ViewLebanon's Wine Country - the wall street journal of march 20, 2009

" QUOTE from the wall street journal of march 20, 2009



MARCH 20, 2009

Lebanon's Wine Country

Touring and Tasting in the Bekaa Valley


..." Coteaux de Botrys, a winery near the northern Lebanese coastal town of Batroun, is one of many boutique wineries that have sprung up in recent years. The owner, Neila El Bitar, is continuing a family tradition her father started in 1998, when he planted 5,000 vines.

The hilltop winery includes an old shepherd's house, a single family dwelling with two bedrooms. Ms. Bitar is putting the final touches on the historic home she has renovated to welcome guests who stay overnight while visiting the vineyard. In the main living area, she treats visitors to her home cooking, accompanied by the wine, made just footsteps away..."


Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved

" QUOTE from the wall street journal of march 20, 2009





ViewFinancial Time Article April 26, 2010




QUOTE from Financial Time magazine:

" Lebanon cultivates niche wine segment

By Ferry Biedermann

Published: April 26 2010 17:06 | Last updated: April 26 2010 17:06





Domaine des Tourelles and Coteaux de  Botrys are two very different vineyards, lying on opposite sides of Lebanon.                                                      

The former, in the eastern Bekaa Valley, is one of the country’s oldest wineries. Production was erratic during and after the 1975-1990 civil war when the vineyard was best known for its arak, an aniseed drink.

In contrast, Coteaux de Botrys was started near the costal town of Batroun in 1998 by Joseph Bitar, a retired general. Since his death, Mr Bitar’s daughters see it as their mission to carry on his work and to increase production from 40,000 to 65,000 bottles a year over five years.

Nayla Bitar muses on the explosion of small wineries in Lebanon. There are now eight near Batroun alone. “In 1998 people questioned my father’s wisdom of putting money in vines. Now they’re all doing it,” she says.

In the past 15 years, the number of Lebanese wine producers has exploded from five in 1995 to 33 this year – and counting.

Lebanon is a small country, covering just 2 per cent of France’s surface area. It has been wracked by violence for years and as a result wine production has always been small. Most vineyards aim at production in the tens of thousands of bottles rather than the millions of the big international producers.

With a total production of just 6m-7m bottles a year, of which about half is exported, Lebanese growers can only go the boutique way, says Michael Karam, an expert on Lebanese wine whose guide detailing all 33 vineyards is due to be published later this year...

“Lebanon is selling itself as a boutique destination in tourism and it is only logical that its wine industry, which is so ound up with tourism, also promotes itself as a boutique product,” Mr Karam says.

As a result, the Lebanese need to market their wines and educate the world that, as Mr Karam says: “Lebanon is not only a war country, it is a wine country.”

He is also convinced that: “Lebanese wine can be marketed as the sexiest wine in the world.”…

...The smaller wine makers, on the other hand, insist that they are the real quality producers, alleging that some of the larger and older wineries use grapes from different areas of the country rather than from well-managed vineyards. Some of them favour the introduction of what is known in France as the AOC, appellation d’origine controllé, which certifies the origins of grapes..." UNQUOTE



ViewArticle du Daily Star

Batroun winery aims to tempt tourists off the usual Bekaa wine trail. "You cannot be a wine-maker without passion," says Edde Winery proprietor Neila al-Bitar. "You cannot be tepid. It just doesn't work. When making wine, you are dealing with emotions." The passion of Bitar for the fruit of the vine is evident at her vineyard, located in the village of Edde, 7km above the seaside town of Batroun.


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